Welcome to Starin

Content Date: 08/24/2010 05:23 PM

Have success with Behringer at Starin

Starin is now the supplier of Behringer products to all channels, covering a 25 state area of the Central and Northwest United States.

Behringer is an established brand in the Pro Audio and MI industry known for unprecedented sell-through and quality product manufacturing that is maintained and controlled within their wholly owned facility. The group recently announced a shift in their sales distribution strategy in support of an increased investment and focus on the company’s primary strengths in R&D, Product Development and Branding. The plan sees Behringer restructuring its U.S. logistics and fulfillment measures to bring their dependable products to dealers in the most resourceful and efficient manner available.

Uli Behringer, Owner and CEO of Behringer states, "In order to ensure the best possible experience for both our customers and our end-user community, we are increasing focus on our company's core competencies, and confidently placing fulfillment and logistic services into the hands of key partners such as Starin, who have mastered their skill in these areas. This strategy will provide dealers with faster service, expanded product availability and increased profitability. Ultimately this will bring savings and increased value to the BEHRINGER consumer as well, so everybody wins."

Jim Starin, President of Starin noted, “Starin has had a long time stake in the Pro Audio side of the music business and is excited about the broad offerings of Behringer, which will enable us to have a stronger partnership with music stores. Also the new commercial series of products will allow us to bring Behringer into the contracting and integration business where we have a strong presence.”  

As you can see, as your supply partner, we work closely with Behringer on a managed plan. That means we will only sell to authorized accounts. Our role is to support the Behringer dealer's profitability and unique relations with customers.  If you are an existing Behringer dealer with  a Starin account, please sign and return the Behringer dealer agreement addenedum. If you are an existing Behringer dealer and do not have a Starin account currently, please complete and return the Starin application & agreement, along with the Behringer addendum.  Behringer is not accepting new dealers at this time.

Become a Starin customer: If you are not a Starin Distributing customer you can download a dealer application. Starin Distributing only sells products to qualifying resellers with reseller tax ID#s.

Get access to this site: If you don't have a password for this site, click here to setup username and password. The site administrator will get a message and confirm that you are a valid customer. (This site contains reseller pricing on products that end-users should not be able to view) 

Use the Starin's Brand Portals!  The Starin Brand-Portal system (links on he left) gives you brand-specific resources organized into a consistent format making it easy to find the information you need quickly. 

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