Neets Control Systems


Neets Control - EcHo PlusUS and Project Designer - Collage photo

Neets AV Control Systems operate on three core values – reliability, simplicity, and smart functionality. “They look smart, they work even smarter.” The objective of these AV control systems is to make needed operations transparent and smooth. With just a touch of a button, several functions can be performed at once. More importantly, users can easily understand what functions the buttons are designed to perform. At Neets, users are at the center of development and that can be seen in the resulting products. Any AV system, no matter how complex their use, can be connected to a Neets control system to simplify the functions.

What makes Neets Different from ‘Industry Giants’?

Consumer focused development and innovation are at the heart of this Danish private organization. Neets prides itself on being able to offer superior customer care and technical support unlike any other in the AV control systems industry. The demand for Neets AV control systems is huge across Europe. Their products are tailor-made to make any AV presentation uncomplicated. They are perfect in educational institutions, meeting- and video conferencing rooms, as well as other corporate environments.

Easy Installation, Configuration, and Usage

In just a few short minutes, Neets control systems can meet your AV controls demands and meet them head on! With quick mounting on standard receptacles, all Neets hardware modules are supported by amplifiers, switches, and relay boxes to streamline the installation process. Almost all of the connections are dependent on Phoenix-type screw terminals.

Neets control systems can be configured with Neets Project Designer Software, which is compatible with Windows OS. It’s intuitive graphic interface aids in the configuration process and you add functionality just by drag ´n drop to buttons. In addition, the user can configure other rooms based on similar controls by simply copying and pasting the configuration project. These are simple tasks that can be done in only a few seconds, with very little frustration.

Time is money and with Neets every second counts. Every second lost is equivalent to resources wasted in prep time. A LAN, RS-232 or a front-panel USB port can be used to upload projects from your computer. Depending on the layer of functionality that needs to be accessed, the control systems are designed to be automatic or controlled by the consumer from either buttons or standard iOS or Android touch devices.

Neets Control Systems – Simplicity Redefined

Neets product range provides dynamic solutions for end-users:

  • Neets Control – QueBec II/III offers an automatic projector to be used in classrooms or meeting rooms. It has the ability to be configured with a projector allowing for control of its functions as well as the ability to trigger external devices.
  • Neets Control – EcHo is certainly an intuitive AV control system that you can rely for a smooth, remote control free presentations.
  • Neets Control – EcHo Plus provides a larger networked version of EcHo and is a cost-effective solution if you need AV Systems in more than one room as it includes Remote Monitoring from one central computer.
  • Neets Control – SieRRa II with touch control is perfect for wall panel or mobile devices, and is designed for intuitive control of touch device based installations. SieRRa II are compatible with iOS and Android operating platforms.
  • Neets Control – AlFa II has been designed with the goal of integrating video conferencing systems in just one touch.
  • Neets Control – DelTa is the complete meeting room solution for AV controls in auditoriums and large conferencing facilities. With its built-in audio mixer, light- and AV control, you can use either a mobile device or a web browser to establish control.

The versatility of AV control systems, coupled with the simplicity and flexibility of operations and a steady focus on designing customer-driven products has rewarded Neets with survival and growth, in this heavily competitive industry

Which one of Neets control systems would be most useful in your business? How can Neets help you with your AV presentation needs? Click here for more information.




Have You Asked for that Referral Lately?

Have You Asked for that Referral Lately

Referrals are the holy grail of sales. According to a New York Times report, 65 percent of business comes from referrals.

Today, we live in a connected world where we prefer to buy from businesses we know and trust rather than unfamiliar companies. Surveys and studies prove that people are more influenced by recommendations from friends or social contacts than by generic ads and pushy sales pitches. Are businesses taking advantage of this social trend? Are we asking our best customers for referrals to help us gain more customers?

You might feel apprehensive, but asking for referrals plays a major role in determining your success. Why?

  • Your happy clients are more likely to buy from you.
  • By speaking highly of you to their social connections, they aid in word-of-mouth marketing.

Most importantly, they do this without charging a single dime. If you’ve built a happy clientele, there is no reason for you not to ask for a referral. Unfortunately, many businesses fail to leverage the power of the referral system and ignore this potential boost to their revenue.

If you are wondering how to ask for that referral, we have a few suggestions.

When to Ask for a Referral

Understanding the best time to ask for a referral is key to actually getting it. It’s counterproductive to ask an unhappy customer with unresolved issues for a business referral. You first need to resolve the issue and win back their confidence before you even utter the word ‘referral’.

Also, it is important to remember the highest rates of referrals come from ongoing working relationships with your clients. For example, a person who is shopping for cars is also aware of others in their social and professional contacts looking for the same product; they can direct you to qualified leads.

A few major points to remember when asking for referrals:

  • While it is totally acceptable to ask for referrals through a phone call or an email, it is better done face-to-face.
  • Avoid asking for a referral when you’re presenting a bill.
  • Do not feel shy to ask for referrals; the more you ask, the more you’ll get.

The Right Way to Ask Your Customers

Now that you know ‘whom’ to ask for referrals, it’s time to focus on the more challenging ‘how’. There is lots of advice available online, but, from the very beginning, it is imperative to focus your sales process in this direction. Put forward your best possible customer service and make sure consumers are fully satisfied with your services and sales process.

Once you are sure, ask them if they know anyone having similar issues, places where you could provide helpful service. Always remember that the person at the receiving end of the communication chain is listening and will relay how genuine you sound in your approach.

Give Them a Reason to Refer Your Business

Why should a customer care about giving you business referrals?

They won’t…unless you give them a reason. Give them your best service and make them feel valued. Quality products, backed by exceptional customer service, are your best bet to exceed their expectations and win their confidence. Besides, you need to work on your interpersonal relationships with your clients and encourage your employees to do the same.

These factors correlate with word-of-mouth marketing significantly. Your secret weapon to win referrals should be efficiency, good service, and empathy; this leads to your customers trusting your brand and wanting to help you. Finally, remember that you need to outdo your client’s expectations before you can ask them to bring you their network of peers.

When it comes to referrals, there is no good time. Make sure you win over your customers’ confidence and outdo their expectations before asking for a referral. At the same time, understand that nothing happens overnight; referrals take time to percolate. It requires strategic planning incorporated in your sales process from the very beginning. However, it’s never too late to formalize a referral process for your business. If you haven’t been asking for that referral, go ahead and ask for it!

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USB AV is here / How Evolved Organizations Communicate?


Do you get these request like I do often from customers?  We use a PC based conferencing product (GoToMeeting, Lync, Spontania, etc.) in our conference rooms and huddle spaces, but a typical laptop computer or pod phone cannot cover all the participants for our audio needs.  What can we do?  Read here how 2 simple USB AV solutions help make it happen.

Starin is now defining itself as a Communications Company.  To that, my most recent blog explores… One of the biggest sticking points for many businesses is that they are too stubborn to give up on the channels that they prefer, or channels that have worked for them in the past even when there is a better alternative available. The riskiest phrase in business is, ‘We’ve always done it that way.’”

There are a couple really nice solutions to these problems, both involving low cost USB products. Frankly, I do not think either of these products get the attention they deserve as they solve some everyday needs. But at the end of the day, if you need to feed audio into your PC, these products become the hero of the system.

The first product is a low cost accessory from Revolabs called the FLX USB Connector Audio Kit (01‐USBAUD35‐KI). This has always been one of Revolabs best kept secrets in my opinion at an MSRP of $59. This products allows you to take a few of the Revolabs wireless microphone systems and feed them into a computer via the USB input.


Recently, one of my customers was designing a system where they needed both voice lift in the room for the presenter and also needed to feed his audio into the PC for the webinar portion.

We easily solved the problem by using Revolabs Dual HD System (02-HDDUAL-NM) and using the Revolabs USB Audio Kit. We outfitted the presenter with an Electro-Voice dynamic handheld mic and the Revolabs HD XLR adapter. My customer used one of the outputs for their sound system for the voice lift portion and used the second output with the USB Audio kit and fed that to his PC. What seemed like a head scratcher at first was easily solved using minimal equipment

So how about those larger rooms where web meetings are becoming more and more popular? Our friends at ClearOne have you covered. Again, these are products that in my opinion are not talked about enough. ClearOne has two solutions which covers their lines of DSP/Echo Cancellation. These are simple accessory products that bring together a fully installed system with PC based conferencing – the Interact Communication Interface Box (#910-154-030) & the Converge USB Box (#910-151-806) shown below.

18i68vOBoth of these products allow the end-user to bridge the gap between a fully installed audio conferencing system and PC based conferencing systems. So now when a person comes in the room and wants to use his PC to host an online meeting, they can simply plug into one of these USB interfaces and now take advantage of all of the microphones in the room so everyone is heard clearly on the far end. Furthermore, they can also bridge the web based call with an analog or VOIP via the ClearOne DSP and USB box. Both of these product from ClearOne are under $500 MSRP.


Technology is in the Background, but it’s the Key to Communication

Technology is in the Background, but it’s the Key to Communication

The commercial integration industry is largely driven by technology. While we sell technology products, we are actually enablers of communication. Therefore, it is imperative that market leaders choose products and build solutions with the goal to facilitate better communication in businesses as communication remains today’s most important skill.

Technological innovations help businesses to expand efficiently and quickly. With video conferencing, VoIP, virtual office technology, and social networks, businesses remove the workplace boundaries that once limited their expansion. Today, companies can target a larger customer base by improving their internal and external communications.

Improved Business Communication

There are numerous ways that business technology improves workplace communication. Employees are no longer limited to inter-office mail or phone calls to interact with other departments/associates or customers. Today, there are multiple channels through which businesses can (almost instantly) interact with clients and partners.

Smartphones and other mobile technologies, for example, have changed greatly the way we interact. The result is increased productivity. The same goes for teleconferencing and video conferencing. Innovative AV technology backed by high-speed data connections make virtual meetings a popular tool for corporate growth, and saves substantial amounts of time and money otherwise spent on business traveling. Today, businesses are using communal data-sharing platforms and virtual whiteboards to interact with remote users as if they are all sitting around the same table. Combined, this helps make the virtual workplace a reality.

And conference rooms are still evolving, thanks to telepresence technology. With the latest generation of video conferencing systems, you can bring both sophistication and accuracy in terms of audio and image quality. They also score high in terms of affordability.

Mobile usage, whether smartphones, tablets or laptops, is changing the way organizations conduct business. Mobile not only exponentially improves productivity but also allows workers to have flexible working arrangements, and flexible hours. “Punching the clock,” 9 to 5, is starting to be seen as a relic from another era. These innovations in business technology help increase efficiency and employee loyalty.

Another way in which technology drives business communication is the way we digitally store and record information. Image scanning, for example, already replaces fax machines as a reliable way to convert paperwork into digital files to be stored and shared through remotely or on the cloud.

In comparison to older business technologies, the latest business communication technologies offer innovative features at affordable rates, along with seamless data transferal between locations. It is no surprise why more and more businesses are replacing their telecommunications systems with VoIP systems.

Remember, technology is not simply convenient, but allows us to communicate faster and more effectively, which is a win/win for business.

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Failure Happens: How to help your Team Recover from a big Blunder

Failure Happens How to help your Team Recover from a big Blunder

You are in the middle of an important video conference or board meeting. You have the best AV system in place to support your speech. You are addressing a group of people who include top management as well as several members of your own team. They are all eagerly looking at you, hoping for a great presentation — and then your system fails. The next slide on the screen refuses to load. Or your video presentation won’t play. Or worse, your global conference call that took months to set up with everyone’s busy schedules and time zone considerations just…disconnects. You hear murmurs rising up and start to panic, wondering how to take control of the situation.

Have you faced this kind of situation before? A big fail? It is not easy to keep your cool, and getting back on track can be extremely difficult, even after you find and fix the problem. If you are one of the lucky ones who hasn’t faced this kind of tech-blunder, keep reading. It’s better to be safe than sorry. Mistakes happen, but what matters is having the courage to rise out of the situation. Technology is supposed to make our lives simpler and communications easier, but all of us who use it daily know that is not always the case. Technology can fail at the flip of a switch, and it usually happens at the most inopportune times, sending you back into the dark ages, and forcing you to think fast to get yourself and your team out of an embarrassing situation.

Moving Ahead

How would you have saved the above scenarios? It could be simple. Be prepared with hard copies, which and distribute to attendees. If it’s a video collaboration, you could let everyone know you will be e-mailing the presentation to them as soon as possible. Decide to continue the call with just audio, or from memory. The important thing is to continue communicating. Most people understand that mistakes happen, and most have been through them before.

Analyze without Emotions

A technical downfall certainly won’t contribute to your highlight reel, but after you address the immediate concerns, it’s important to keep your team’s spirits up. If you are the one in charge, it may be tempting to blame somebody. This is not the right approach to take, though. As a leader, you would be setting a terrible example for your team by not dealing with the problem in a calm manner. Therefore, the first step in dealing with these types of blunders is to analyze the situation, and leave emotions out of the equation.

Bolstering Team-Spirit

It is important that your team knows a technical blunder is not the end of the world. Of course, that doesn’t mean that you should sugarcoat the entire incident. What you need to do is tell your team the facts of the error and be clear about what happened. Give them time to understand what went wrong and discuss what they could have done to avoid it. Make sure everyone involved has learned something from the occurrence, and that they are better prepared to handle it, should it ever happen again.

Don’t brood over the issue for hours and days. Start a new day with a new approach. Lighten the mood by discussing something off topic and try to incorporate a little humor into the discussion to shift the mood.

Collaboration and discussion can help you avoid greater blunders in the future. Remember it is important to focus on the solutions and not on the problems. Great leaders know failure happens, and they use it as an opportunity for growth and learning.

Has something like this happened to you? What was the most difficult part of getting through the incident? What would you have done differently? We would love to hear your stories.

photo credit: Crossroads: Success or Failure via photopin (license)


ClearOne – Converge Pro and Beamforming Mic




Conferencing, streaming, collaboration, digital signage, voice and video solutions – all of these features bring to mind ClearOne. ClearOne is the market’s leading company when it comes to designing, developing, and selling AV products and the services related to these staples. They take pride in offering quality goods that ensure reliable, functional and scalable performance yet are also surprisingly simple to operate. One of the greatest things about their products is that it doesn’t take a rocket scientist to understand how to operate them. However, what truly differentiates ClearOne products from others in the industry is their use of the most innovative technology in each and every product line-up. In other words, at ClearOne, they think like rocket scientists when they are conceptualizing a product, but when it comes to the design, they think like their customers. It allows them to be consistent with the level of operating simplicity they are known for.

Their audio conferencing product line-up is quite impressive. They even have quite a few “industry firsts” to boast of: The first use of Distributed Audio Echo Cancellation in an audio conferencing system, first wireless conferencing technology enabled phone, and the first conference phone to be completely scalable, just to name a few.

Converge Pro

Converge Pro is a professional audio conferencing product line-up that assures both flexible and manageable performance. There are seven different products in this segment along with the Converge Console which provides the software required to configure and control the Converge Pro system. The Console has a powerful system configuration, offering quick channel establishment with the ability to drag pre-configured audio devices into usage slots. Users can also create, save, and apply objects to be exported and/or imported between various computers. This console comes with a 2-year manufacturer’s warranty from the date of purchase, and the company stands by the quality of their product.

The Converge Pro 880 boasts amazingly clear sound quality. It also includes state of the art technologies such as Distributed Echo Cancellation, Acoustical Echo Cancellation, First Microphone Priority, Adaptive Modeling, Noise Cancellation, and Dynamic Automatic Resonance Elimination, which all support its flexible and manageable performance. It can connect with up to 16 phone lines (Analog or VoIP) and comes with SNMP and HTML remote management, Integrated Ethernet and USB connections, among other features.

The Converge Pro 880T has all the features of the 880 along with a built-in telephone interface and speaker amplifier. The 840T also has all the benefits, with additional features to support standalone conferencing applications. These features include a single line telephone interface and 10 watt amplifier. The 880TA comes with four power amplifiers and claims to offer the best scalability and flexibility in the industry. Pro 8i is a cost effective, input only, audio conferencing platform that houses 8 inputs. TH20 is an improvement on the 880 with telephone conferencing abilities. VH20 comes with a VoIP endpoint, which uses an interoperable SIP based protocol to connect with a VoIP PBX.

Beamforming Mic

Armed with beamforming and adaptive steering technology, as well as innovative Acoustic Echo Cancellation, the Beamforming Mic, or Microphone Array, is the perfect professional audio conferencing tool for a group conferencing environment. It impresses us with its 24 microphone elements. It wows us with its ability to be set up either on the ceiling, tabletop, or the wall. It goes above and beyond with its ability to daisy-chain up to three arrays per CONVERGE Pro unit and offer double the pickup range of 10 traditional microphones. Meeting all of ClearOne’s quality and performance criteria, the Beamforming Mic is truly a next generation microphone array.

According to official reports, ClearOne holds approximately 50 percent global market share for installed audio. ClearOne’s obsession with innovation proves the veracity of the statement.

What technology are you currently using that Starin and ClearOne can help upgrade/update for you?

Photo Credit: ClearOne


Relevance from all Walks of Life

Index made of people. 3D image.

Thanks to our HR developer Over the last decade we have seen the business landscape change dramatically. Today our business and leadership perspective and growth can be shaped by our everyday experiences: Attending an event, a candid conversation with a friend, even the mundane act of buying a coffee, can shift our perspective and/or impact our day-to-day business decisions. With the lines blurring between social and business life, our learning and leadership skills can come from many different places and people.

I am certainly not denying the importance of sourcing knowledge and experience from business environments to hone business and leadership qualities. They are important and help shape our understanding of business, employees’ skills and experience, and customers’ needs. But our knowledge need not be silo’ed into plans for future organizational activities, business documents, and information about designs and processes. It also includes the experiences of your employees, the ones that you have in your day-to-day life, as well as your consumers’ experiences

In fact, consumer experience is a deep pool of knowledge for any company. Social media, coupled with online self-service, and an expectation shift for customers has altered the consumer experience. Nevertheless, it remains a key component for running a successful business.

Let’s see how our day-to-day experiences can teach us lessons about business and leadership:

Self-awareness: Needless to say, self-awareness is a trait of any great leader. It is a quality often cultivated by keeping up to-date with what is going on in the world and reflecting on how it impacts you, your employees, your customers, and your business. Reading and introspection can help you to recognize how you, and your business, are perceived.  My favorites lately include Peter Theil’s “Zero to One”, Daniel Pink’s “Drive” and Austin Kleon’s “show you work”.  Self-awareness will help you avoid hypocrisy, and allow you to adjust, communicate better, and be more forward-thinking.  EQ is an area of study here at Starin, thanks to our HR developer. It has helped me hold emotions in check to look more pragmatically at a situation from my “observing self”, to show a thoughtful view.  Reading Wayne Dyer has helped.  Do I still get upset?  Sure, ask my people.  Well, at least I’m aware of it.  In an EQ session exercise, the associate next to me said “wow you really know yourself”.  I took that to mean she did not think I was aware of how determined and strong willed I was.  Imagine that.

Listening: To understand the needs of others, we need to listen. We listen to what our family has to say, what the sales clerk says, what our friends tell us, or what the preacher says in Church. In business too, we need to listen to be heard. The ability to reach out to your employees and customers, and truly hear what they want to say is one of the best ways to uncover problems in your business and come up with helpful and practical solutions.  Listening to my kinesthetic learner son, has made me realize an enormous amount of how education is falling short and see the driving need for interactive learning systems where there is greater involvement.  Listening to customers gives direction and clarity on what is needed.

Openness: Being able to see things from a different perspective is a prized quality in business. Sometimes a candid conversation with friends, family, colleagues or even with a stranger can help us to see things from a different angle. In business, this is what we call ‘reframing.’ Often we are required to step back and see a situation from a variety of perspectives before we can take action or think up new ideas. It requires practice. You need to see the world through various lenses. Take help from others, if required, but it is extremely important to step out of a narrow mind set to better fit your role as a leader.

Diplomacy: Leaders often need to be tactful and sensitive in order to build relationships and grow a business network, which is why diplomacy is critical to lead a company. Just as in politics, you need allies in the company to carry through strategies, have your back, and get things done.  Our greatest brand relationships are where we have synergy to help each others interests.

Adaptability: This is another common practice that makes us successful in our regular life, and it’s just as important in our business life as well. In today’s business world, “my way or the highway” is a recipe for failure; no doubt it has become an obsolete concept for successful leaders. A better route to success is to be flexible and adaptive to your company’s intrinsic qualities and cultural differences.  I’ve shared in other posts how much the industry and societal expectations are changing. It goes beyond Darwinism tough, to not only adapt, but to get ahead and vision what is needed before it is.  Discovering those untold secrets is a trick.

Finally, remember there is no such thing as a ‘lost sale’ in business; it’s all about learning a lesson through experience. You can find relevance to apply to your business from nearly everywhere, thanks to your social connectedness, real-life experiences, and business relationships.

How have your personal experiences impacted your leadership style in business? We would love to hear your story.

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Do Clients Notice the Small Things?

Do Clients Notice the Small Things

We focus a lot on the process once a sale is completed. We may be focusing on that process even more right after the sale is initiated. However, in a business where creating loyal, repeat customers and making those customers feel good is key, we have to ask ourselves if they are noticing the little things? Is our focus on the process time well spent?

The answer is: Yes, they are. And yes, it is. Your clients will definitely notice if the only time you engage with them is at the time of a sale. If this is the case, you can bet they won’t be very happy about it either, or they may begin to put you in the pushy salesperson category and begin to ignore you. For better customer relationships, your business needs to focus on the little things, especially practices like creating ongoing conversations and frequent touch points.

The conversation you engage in with your customers should always be a two-way conversation. It is only natural for you to be eager and enthusiastic about your products/services. You need to be careful, though, that you don’t overwhelm your customers with too many promotional messages. The trick is to give them the opportunity to be heard, too. You must listen to what your clients have to say, not only when you are speaking with them in person, but also on social networking sites where minor, easily resolved issues can turn into a PR disaster before you have a chance to refresh your feed.

While this applies to both praise and criticism, it is especially important to quickly address the latter. Make sure you are replying to your customers in an empathetic and genuine way. Be an assertive communicator. You need to find the perfect balance between aggressively pursuing sales and being overly agreeable. After all, we are not asking you to become a yes-man, but too much aggression won’t help either and will likely to lead to customer frustration.

Another thing customers notice is whether or not you are genuinely taking an interest in them. Ask your clients what kind of information/product/service they expect from you. Be honest and understanding in your response. If they come to you with a problem or complaint, consider it an opportunity to proactively address their grievances and show them you are invested by fixing anything you can to create the experience they expect.

It would also be beneficial for you to promote your client’s interests or business, especially if you’re in a service-industry (B2B). Promote their blogs or other content to create a win-win situation. Product based (B2C) businesses can also follow this tip, leveraging customer reviews and blogs.

There are some simple things you can do to ensure you are maximizing the potential for authentic interactions with your customers:

Build online relationships. It is important to build an ongoing conversation with your clients and be genuine in your effort. Doing this will help you reach your customers and make them feel valuable. This will then motivate them to engage with you on a regular basis and possibly even come back to share your content.

Customer check-ins. Checking in and seeing how your customers are doing is a practice that should be continued even after closing the sales process. Making it a point to periodically call your customers to see if they are still happy with your service/product, or if they have unresolved issues that you can address will make them consider you when they are looking to make their next purchase. Being courteous and helpful is a great way to build a rock-solid market reputation. Your customers will also be more than happy to recommend you to their social circle and spread the word about your customer service.

Offer loyalty programs. Do you really know your customers well? What resonates with your customers? Find those answers, and use them to develop loyalty programs tailored to motivate them to share your content and/or recommend your brand. Using this method will prove to be one of the best ways to go about designing incentives that will build a community of happy customers.

Create easy-to-share content. Are you creating sharable content? The attention span of Internet users has diminished, thanks to the wealth of information available from so many different sources. You should be guiding your customers in their web searches by providing the proper call-to-action and other resources for them to use. When it comes to sharing content, make sure your business blog and social content is easy-to-share. Incorporate “share this” buttons and place them in prominent places so they are easily visible and likely to be used. Integrating a “Click to Tweet” button, along with your company’s handle, is bound to boost engagement with your customer base.

In conclusion, taking advantage of all the possible communication channels there are when establishing an ongoing conversation with your customers will lead to greater customer satisfaction. It will show your customers you are genuinely interested in them and in what they have to say. Remember, customers will pay attention to what you have to say if you are providing them information they can use.

What channels are you currently using to maintain the lines of communication with your customers? Which are most successful and which could use a little more attention?

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Cayin Digital Signage: Simple to Use


Founded in 2004, Taiwan based Cayin Technology Co., Ltd has made its mark as a digital signage manufacturer. Their aim is to offer customers a complete, one-stop solution for digital signage products and services. Cayin Technology designs and produces media players and CMS servers which are able to handle diverse and powerful usage needs. In addition, their advanced management software, used for monitoring and generating reports, can be trusted to deliver as promised. They have adopted a customer based philosophy with the goal of retaining customers once they are on board. And they strive to make sure their customers have no reason look elsewhere when shopping for a product or service related to digital signage.

Diversification – Horizontally and Vertically

Cayin specializes in providing high technology products and services to its clients around the world. These services include, but are not limited to, dynamic digital signage solutions. They are also advancing at a rapid pace in the fields of network, multimedia, and embedded systems – both Windows and Linux. In addition to this, they provide interactive entertainment systems. As a vertical expansion, Cayin has designed xPost which combines essential tools in order to create rich content. This web-based application software is meant for Digital Out-of-Home (DOOH) media.

Industrial-Grade Digital Signage Appliances

Cayin’s industrial-grade digital signage applications have been developed using an embedded system technology. It has the capability of finding long-term stability in a variety of applications. Based on this, Cayin also provides digital signage products and services to outdoor venues. In certain cases, custom-made products have been offered in response to specific requirements of the customer. These are usually for events organized by museums, educational and financial institutions, hospitality and retail, government and transportation authorities, as well as corporate entities.

Cayin’s Digital Signage Products – Simple and Scalable Collaboration

Cayin takes pride in its powerful remote management, as well as in products with the capacity to be expanded when the need arises. These products are also able to facilitate collaboration and can be combined in versatile ways, in different environments, to ensure customer satisfaction. There are two categories of SMP players – basic and advanced, which are based on the usage requirement.
Web based Digital Signage Players are also available in two variations – the SMP-NEO Series and the SMP-WEB Series. The first player will use HTML5, Flash, social media, weather, etc, to fulfill the needs of advanced, interactive applications. The second variety is recommended for those who have HTML editing or web applications development skills. The application process is the same for both. The Zone Type Digital Signage Player (SMP-PRO) series is better suited for those with limited HTML skills due to its easy drag and drop procedure which allows templates to be created. This is mainly used for applications where only video, graphics, and tickers need to be displayed.

The Content Management Server uses the IP network to manage the digital signage server. It can be managed centrally as well as remotely. For larger scale digital signage deployment, the Advanced Management Software is beneficial. Editing content for digital signage is also an important part of technology. Therefore, Cayin has developed Content-editing Application Software to help users with this process.

Cayin’s Digital Signage Solutions – Integration with Existing Systems

With an aim to penetrate deeper into the market and achieve integration with systems and digital devices that currently exist, Cayin has developed many solutions:

  • Interactive Digital Signage
  • Retail Digital Signage
  • Live Feed and Digital Signage with live video and information
  • Integration with QR code in Smartphones
  • Integration with web server and database to reach different web technologies
  • Dual and multi-screen digital signage
  • Integration with 3G, GPS, and Google Maps for location and mobile based targeting

In Conclusion

It is obvious that Cayin is looking at innovation from every aspect of its product, application and solution development to fit into the diversified requirements of the digital signage user. It recognizes the importance of content management, as accurate content is an integral part of any digital signage product. Cayin delivers on their promise of simple entry projects and straightforward screen design along with multi-media communication platforms, all leading to happy customers.

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Aligning Your Business with the Buyer’s Journey

Aligning Your Business with the Buyers Journey

Here’s an incredible statistic: According to a 2014 report, nearly 60 percent of consumers today make online purchase decisions using their mobile devices?

At Starin, we have been discussing business, leadership and customer experience a lot these days. This comes on the heels of us spending a significant amount of time exploring the new buyer’s journey. We already know people are reading a lot of content online and spending a lot more time using lower touch sales methods. We are now able to advise businesses on how to align their methods with the buyer’s journey, resulting in improved sales revenue.

There have been significant changes in how consumers shop since the Internet has come into the picture. Consumers are making more decisions based on their own research, and put a lot of trust in word of mouth referrals from friends and family. Doubtful? Just consider these numbers:

  • According to Forrester, 70 to 90 percent of a buyer’s journey is complete before they even begin engaging with a vendor.
  • Consumers engage with an average of 11.4 sources of information before buying a product, finds another Forrester report.
  • And Nielsen research indicates that consumers are five times more likely to depend on their own research today than they did five years ago.

The information pool is growing rapidly. Considering the numbers above, it is crucial for companies to think about their marketing and communications strategies. This means businesses looking to improve their buyer’s journey are changed with the task of answering the question, “How are you communicating with your buyers when they aren’t there?”

While the channels are numerous, ranging from web and social media to mobile, it’s important to understand that some content consistently performs better than other.

According to a study conducted by Nielsen, the following three types of content have the most impact at different stages in the buyer’s journey:

Brand familiarity. This includes expert content such as content submitted by 3rd parties (guest posts or special columns) that are defined as credible source of information.

Brand affinity. This is the brand content (Facebook or Twitter posts and/or company blogs) published by said brand or its employees.

Purchase intent. This is user-generated content such as reviews on popular 3rd party sites like Amazon or Yelp.

How you inform, educate and assist your consumers in learning about your business when you aren’t right in front of them plays a significant role in today’s market. The most important thing you must do is build awareness and identify your customers’ needs. Because you can be guaranteed that if you don’t, your buyers will look elsewhere, and another brand will.

Your job is to build awareness about your company and the products and services it offers to customers. This will help your buyers understand what you do and how you are able to help them. And you must focus your business content on your buyer’s needs and not your brand or products.

You will also find that it is useful to have educational material, testimonials and customer reviews readily available on your website.

It is vital that companies today aligning their business marketing output with what consumers need because today’s buyer’s journey is changing fast, and it is our responsibility, as businesses, to change with it.

A great place to start, when thinking about the buyers journey is observing your own journey as a buyer. What do you find helpful? Where do you go for information? Chances are, if you are doing it, so is someone else!

photo credit: The traditional, linear customer journey funnel model is irrelevant via photopin (license)