Date: 05/25/2021 03:14 PM
Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, operates in two main segments. Starin's pro-AV business provides value-added distribution services such as design, finance, assurance, and installation on behalf of manufacturers to the trade market, including products from brands such as Poly, Logitech, DTEN, LG, Barco, and more.
Starin has also pioneered the ZoomRooms’ ‘Outfitting’ model, allowing it to support Certified Zoom Integrators with a complete eco-system of hardware components that are optimized to work with Zoom’s video conferencing software.
Founded in 1988, Starin has grown from a small Midwest-based organization to North American coverage. Jim Starin, the founder, built the business by empowering the team from management to all associates through principle-centered responsibility.
Susan Kelley was the company's first employee and retired October 30, 2020, after 32 years with the company. There are numerous veterans, which speaks to how the staff and their development is valued. Principled-centered leadership is a living practice, not only among the management but with all associates. Leadership is an activity, not a role.
Fundamentally, a Business Development firm, Starin performs Market Development, Channel Management, and Demand Generation function for the associated brands. This is accomplished most effectively via a high degree of Brand Synergy. Starin also works with a focus for Opportunity and Profit center development for its resellers, integrators, and other outlets for professional and commercial audio/video. Starin maintains 100,000+ square feet of warehousing to accommodate available inventory and quick delivery.